Using
the Internet to grow your dog training business is a great way to
create value and customers at very low cost , and become an "expert " on
the road .Four simple ideas that I really like is the website , newsletter, blog and article submissions1. A website is a very necessary element for any business today. Years ago we used the printed brochure to tell people about our business . They were going to call , to give them some information and then asked if they would send me a brochure . Today our brochure is our website. We can change as often as we like adding new information , change in price and the offer of new services. The website is much cheaper than the brochure, and do not have to keep printing new brochures every time we make a change.2 . The benefit of a free electronic newsletter is to allow you to reach your audience without waiting for them to come to you. Newsletters are usually very effective short and now have valuable information in them. People
are so stressed by the time anything over a page in length , unless it
is very specific to the reader's interest , is too long. I think a newsletter two paragraphs a week is much better than a two-page newsletter once a month . Frequency is a winner, and giving people a way to link back to your web site or phone number every week is a great strategy .3 . A blog allows you to go deeper, more personal , and to cover more topics that the reader wants. The
best part of a blog are the comments that readers den - they strengthen
your core message and you will learn faster what you want your reader /
customer . You can always connect your blog to your newsletter and on your website . Links to other blogs is also a great way to increase traffic and value.April . Another way to grow your business is writing articles on dog training and submit them to EzineArticles.com . Write
original articles will allow people to see that you have knowledge of
dog training and is an expert in the field of dog training.When
you make a healthy combination of websites, newsletters , blogs and
article submissions often will end up with enough content to create a
product that can be sold , and better yet a list of prospects ( readers
and listeners ) who will buy !Let's talk about how to create a list of prospects in another article.
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